Success! We’d love the thank everyone who made it out to JapanLA‘s new location for the San-X Rilakkuma Valentine’s Day Party!

We saw many new and familiar faces! We hope you all had as much fun as we did, and hope that everyone had their chance to party, browse goods, and make personalized Rilakkuma Valetine’s Day cards with Rilakkuma!

On Saturday, February 12, to celebrate love and a new bigger store in style! JapanLA recently relocated around the corner from Fuller at Melrose Ave, to a bigger, more visible location right on Melrose Ave! So how could we not let Rilakkuma and his San-X friends throw a love-themed party for everyone?!

Special Lil' Rae Cakeballs in the Rilakkuma Theme!

As always, Rilakkuma showered his fans and friends with gifts, exclusive items at the store, and his guest appearance for the evenings festivities. Our friend Jenny Rae of Lil’ Rae Cakes even made special Rilakkuma cake balls for the morning events.

You can bet that they were devoured with in seconds.

Read the rest of this entry »

Thanks to everyone who made the party SUCH a smashing success! We were lucky and proud to collaborate with Onch Movement to celebrate the release of their new jewelry line at the House of Petro Zillia on Thursday January 27th, for a night of fashion, fun, and LOTS of food!

Onch, famous not only for his amazing jewelry, but also for his part in the show “Paris Hilton’s My New BFF” seasons 1 and 2, was the stimulus for this star studded event! His new jewelery line is sweets-themed, and likewise, so was the very sweet party.

Hosted by legendary LA club host Allison Melnick, the fun guests and beautiful outfits were no to be missed!

Onch and Allison Melnick

Loads of rainbow colored candy were availble to treat any sweet tooth and decorated the entire store!

Onch did a special collaboration with Twinkie Chan, the crocheting cutie from San Francisco!

Josie Stevens, from Married to Rock, also showed up for some of the Onch fun times!

Nicky Hilton, Onch, YumeNinja & Chubby Bunny!

The night was definitely full of surprises,with celebrity appearances by Alison Melnick, Josie Stevens, and Nicky Hilton, just to name a few, and our awesome secret FLASHMOB! Below is a an adorable pic of our awesome dancers performing their flashmob dance to “Sunshine Lollipop!”

In the center is TJ Fantini, the other man behind the Onch Movement jewelry and fashion success! He's also one heck of a dancer to boot!

Our only regret from this night is that we didn’t take more photos! But don’t worry! There will be MANY more pics up  LookBookLA Asap!

Until then, you can look at all of our pics and WireImage’s on our flickr!