Get Ready for RUNE BOUTIQUE!
Posted in announcements, Bubble Punch Events on November 17th, 2011We here at Bubble Punch, happy to bring you this amazing event!
Launching a new chapter in Japan’s iconic Kawaii movement, December 9 marks the world debut of RUNE BOUTIQUE at Royal/T in Culver City. A passport to Japanese pop culture and beyond, RUNE BOUTIQUE’s World Debut Party will immerse guests in a multi-faceted experience, celebrating the roots of Kawaii alongside luminaries from Japan’s art, fashion and music worlds.

RUNE BOUTIQUE represents the new, cutting edge brand collaboration from renowned creative director and fashion designer Sebastian Masuda of 6%DOKIDOKI and the late Japanese illustrator Rune Naito. Considered the father of Japan’s Kawaii movement, Naito’s cute, feminine imagery set the direction for a global trend that would inspire generations of art, music, fashion and cuisine to come.

Four key visual elements and themes from Rune Naito’s original artwork—Candy, Drugs, Beauty, and Savon — have been reinterpreted by Sebastian Masuda and infused with his signature creative direction and dreamy girl imagery, featuring models from Harajuku’s street fashion movement: Yuka, Kyary Pamyu Pamyu, Shiho Takechi, and Fumiko Aoyagi. Masuda’s newly envisioned campaign will be unveiled at the event and featured on limited-edition merchandise as well as throughout Royal/T’s décor.

For the historic occasion, Royal/T’s 10,000 square foot Japanese-inspired exhibition space will be transformed into a Kawaii-esque wonderland of delights, and the evening will feature:
• Original Rune Naito Artwork Exhibit
• 6%DOKIDOKI’s first US fashion show featuring Japanese recording artist and model Kyary Pamyu Pamyu, as well as the debut of their men’s line!
• RUNE BOUTIQUE fashion contest (details on www.bubblepunch.com COMING SOON!)
• Pop-up retail shop filled with limited-edition merchandise: cosmetics, sundries, accessories and apparel
• Advance release of original MEDICOM TOY x RUNE BOUTIQUE products
• Surprise fan service/gift give aways
• Themed photo booth
• Food trucks
To RSVP, check out the Facebook Event page! http://www.facebook.com/events/188250317925389/
RSVP is not necessary, but it helps!

Following RUNE BOUTIQUE’s launch event, the exhibition and pop-up retail space will be open from
December 9, 2011 through January 9, 2012. Presented in association with The Consulate General of Japan, Japan Foundation in Los Angeles and Bubble Punch, the event is free and open to the public.

For more information, please visit www.runeboutique.com and facebook: http://www.facebook.com/events/188250317925389/
Hope to see you all there!








